Cash for Kids is the new name for Caring for Kids and the good news is that even more money will now be winging its way into our charity funds here in 2008 We’ve joined up with 19 other radio station charities across the UK, under the ‘Cash for Kids’ banner, in a bid to increase our funding for local communities by nearly £2.5 million this year! An additional benefit is the news that Sir Tom Hunter has given his backing to the new group name and has pledged £4 million over the next ten years. The cash will be used to underwrite 50% of the running costs for the charities including this one here in Tayside which raised £213'000 in 2007/08 to help sick and underprivileged local children. By having nationally recognised brand with UK wide reach and local impact we hope we can sign up many other businesses to support our charity to make a positive impact on even more local children.

What have you done today to make you feel proud?

Cash for Kids is the new name for Radio Tay’s listeners’ very own charity. A charity established to channel the caring of a big-hearted community into the welfare of their own youngsters.

Every day throughout Tayside and Fife, people are working together to give local children a better and brighter future. And their fundraising, generosity and compassion allows Cash for Kids to assist around 25,000 children and young people most in need or at risk every year.

With cash raised locally and spent locally, Cash for Kids guarantees fundraisers that their generous donation will go to bring, hope, healing or happiness to someone in their local communities. Your pounds and pence could help a youngster in the neighbouring village, a kid at your local school or a toddler in your own street.

Each year Cash for Kids reaches into the darkest corners and turns on the lights. With your help we can light up the lives of even more children in our area. Your effort can turn tears into laughter, your generosity can rescue dignity from despair and your support can break down barriers to create a brighter future for all our young people.

Do something today to make us all feel proud.