Imagine being the only youngster at primary school with no proper shoes, no winter coat to guard against the Scottish chill and no carpet or adequate bedding to go home to.

Imagine being trapped in a young body so disabled the only way to move or communicate is by state of the art technology.

Imagine giving up your childhood to care for an adult relative or desperately needing equipment to allow you and your friends to take up sports and hobbies instead of hanging round street corners.

And imagine the wonderful world that could open up to a needy youngster if only specialised medical, recreational or educational facilities were available.

These are just a few of the problems that Cash for Kids tackles head on in your name. You provide the means to give local children a better future and put smiles on thousands of young faces each year.

And, unlike many charities with high administration costs, a massive 94p of every pound you raise goes direct to help our Tay territory youngsters.

Cash for Kids is a registered charity and administered by a board of trustees to promote the welfare of children and young people within Tay territory. The objects for which the trust has been established are in the interests of social welfare, to protect and preserve good physical and mental health and to advance the education of children and young people resident within Radio Tay’s transmission area.

All applications for assistance are carefully examined and graded by trustees before allocation of funds is approved.

We are fully compliant with the rules and regulations set down by Scottish charitiy regulator OSCR